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Use the power of both the art and the science of fundraising!
Your key to higher levels of performance is applying both art and science to your next campaign. We’re convinced that the future lies in honoring the art of fundraising, but
also in building and managing the process as a science.
You might say the art of fundraising involves the traditional skill sets and tools while the “science” of
fundraising is based on contemporary ideas from the quality and performance improvement disciplines.

We draw on concepts from the quality movement like Hoshin Kanri, authors like Peter Senge (The Fifth Discipline) and Kaplin and Norton’s Balanced Scorecard concept. The fundamental truths embodied in our approach are:
- Continuous improvement is process-based
- You get what you measure
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"13 Cards" of Fundraising

As presented at the
AFP Space Coast Chapter Meeting,
Melbourne, FL
May 14, 2010
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